Thursday, March 23, 2006
Email-delivered Communications
Note: There will be no lecture today, but please see the following blog post and post a comment that you have received it. I have emailed all of you and if you haven't checked your email, please do so.
Newsletters, fliers and brochures have been used for ages as a way to get out shorter messages than newspapers or magazines. With the dawn of Web communications, we began to see the short-comings of those tried and true vehicles -- printing cost, limited distribution, production time.
Delivering the same messages directly to the inbox of your audience is not only inexpensive (if not free), but it also brings new meaning to the phase "reaching your target audience."
You have all received three email newsletter messages. The first, HGTV, is very much like a traditional newsletter. It even closely resembles one. This brings news, marketing and resources to HGTV's set subscriber list. They don't charge the subscriber, but they market their own goods/services while also netting advertising dollars.
Email news letters are simply "tiny" Web pages sent by email. Each newsletter sits on a server somewhere and is HTML-based. When I design newsletters, I create a Web page, post it to the Internet and then let Internet Explorer (the browser) make an email copy of the page.
Here is the Web page version of the last email newsletter you received:
http://members.cox.net/acornpublicist/sb_rfk/index.html
We were able to send this to all the newspapers in the state and some regional dailies quickly and without printing anything. Later, this same advisory was sent to urban and African American culture magazines and it replaced the traditional press release.
Please post a reply when you finish reading this discussion along with any questions you may have.
Newsletters, fliers and brochures have been used for ages as a way to get out shorter messages than newspapers or magazines. With the dawn of Web communications, we began to see the short-comings of those tried and true vehicles -- printing cost, limited distribution, production time.
Delivering the same messages directly to the inbox of your audience is not only inexpensive (if not free), but it also brings new meaning to the phase "reaching your target audience."
You have all received three email newsletter messages. The first, HGTV, is very much like a traditional newsletter. It even closely resembles one. This brings news, marketing and resources to HGTV's set subscriber list. They don't charge the subscriber, but they market their own goods/services while also netting advertising dollars.
Email news letters are simply "tiny" Web pages sent by email. Each newsletter sits on a server somewhere and is HTML-based. When I design newsletters, I create a Web page, post it to the Internet and then let Internet Explorer (the browser) make an email copy of the page.
Here is the Web page version of the last email newsletter you received:
http://members.cox.net/acornpublicist/sb_rfk/index.html
We were able to send this to all the newspapers in the state and some regional dailies quickly and without printing anything. Later, this same advisory was sent to urban and African American culture magazines and it replaced the traditional press release.
Please post a reply when you finish reading this discussion along with any questions you may have.
